The Kardashian Apps

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Brand Strategy
Mobile App Design
Website Design
Product Guidelines
Brand Guildelines
Editorial Design
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Before influencer culture dominated the digital world, the Kardashian and Jenner sisters pioneered a new era of celebrity branding with their lifestyle apps. These personalized platforms gave fans exclusive access to Kim, Khloé, Kourtney, Kendall, and Kylie, offering a mix of beauty tips, fashion insights, fitness routines, and behind-the-scenes content.

The apps were free to download, with a $2.99 monthly subscription granting access to regularly updated exclusive content. To streamline development, all five apps were built on a unified user experience across platforms, with each app featuring distinct branding tailored to reflect the individual style of each sister.

Apple anticipated the apps' success and hosted an exclusive event at its SoHo store, where all five sisters showcased each app’s unique features and perks.

All five apps dominated the charts in both downloads and revenue, garnering widespread media coverage across various outlets.

The Kardashian apps chart with Kylie dominated the top spot.

The Kardashian and Jenner apps quickly dominated the App Store’s Entertainment category, with Kylie Jenner’s app soaring to the #1 spot across all categories. Their chart-topping success highlighted not just their popularity but also their significant influence on digital culture.