Microsoft Surface

Services

Creative Consulting
Creative Strategy
Art Direction
Advertising Campaign
 Production Design
Production Guidelines

Microsoft made its groundbreaking entry into the tablet market with the Surface tablet, designed to combine the portability of a tablet with the productivity of a laptop. To create massive anticipation, Microsoft launched a viral advertising campaign that teased the tablet arrival.

A Layered Reveal

We created a teaser campaign centered on a stylized graffiti interpretation of the Surface tablet. It began with geometric shapes painted across cities like New York and Paris, sparking curiosity. Each week, a new layer emerged, culminating in the final reveal of the Microsoft Surface.

An Overnight Success

The Microsoft Surface campaign sparked massive buzz, becoming a highly effective viral teaser for the tablet’s global launch. It dominated streets and transit areas in major cities worldwide, turning into the talk of the town.