Kimoji

Services

Creative Strategy
Art Direction
User Experience
App Design

When Kim Kardashian launched Kimoji, it was a cultural moment. Featuring a collection of emojis and GIFs inspired by Kim's famous crying face, body, and pop culture influence, the app became the top-grossing app at the time and allegedly broke the App Store.

At its peak, Kimoji reportedly generated one million dollars per minute during its launch. The app snapped the number 1 top paid app on both iOS and Android stores. Its impact on the digital landscape and the power of celebrity branding remains undeniable.